From Social Media to Metaverse: Evaluation of Meta Avatars Store in The Context of Avatars, Self-Presentation and Luxury Brand

Meta Corporation announced in June 2022 that it was launching the Avatars Store for users who want to adorn their avatars with luxury brands such as Balenciaga, Prada, and Thom Browne, well a selection of free outfits available. In this context, store's function is allow shop social media Metaverse environments. research focuses on discussing relationship between avatars, selfpresentation, through example Store. The purpose research, which examines case study method, examine self-presentation elements highlighted direct consumption promotional activities virtual store. According findings, seen making purchases meaningful find "authentic self” “the best version themselves” being “unique” make relationships more friends, family, or business partners.